Hausbrandt’s journey into the world of high-end hospitality marks a new, prestigious milestone in the heart of the Far East. The historic Italian brand was the protagonist of “Maestri del Gusto,” the exclusive event celebrating Italian excellence hosted in the legendary setting of The Peninsula Hong Kong, a global icon of luxury hospitality.
The initiative, coordinated by partner Dalla Valle and the Mercato Gourmet team, transformed the hotel into an experiential stage where guests, press, and influencers were able to immerse themselves in the Hausbrandt universe through workshops and guided tastings.
This bond with The Peninsula is further strengthened by the presence of Hausbrandt blends in the exclusive shop located in the hotel lobby.
The success in Hong Kong is not an isolated achievement, but represents a step in the growth strategy aimed at new, high-potential markets. While Hausbrandt is already present in over 95 countries, one of its current goals is expansion into Southeast Asia and the Gulf region, where the culture of quality Italian coffee is steadily growing. This global presence is being consolidated thanks to collaborations with some of the most important global hospitality companies, such as Marriott, Four Seasons, and Mandarin Oriental.
In a global landscape where the professional sector is evolving experientially and with a strong focus on brand values, home consumption tends to favor high-end products and replicate professional premiumness at home. Within this context, Asia represents one of the most dynamic and paradigmatic markets of this transformation: strong urbanization, rising incomes, and the spread of coffee culture among the new generations who view coffee not just as a beverage, but as a symbol of style and identity. In these contexts, demand is increasingly shifting toward specialty and single-origin products, and interest in storytelling and design is growing, leading to a multisensory and immersive experience.
With this in mind, the company is diversifying its offerings to respond to the evolution of an increasingly sophisticated market. Growth in the region is supported by the launch of the “A Coffee-Time Moment” line and its Single Origins, designed specifically to reflect international tastes and consumption habits. In particular, the Honduras, Brazil, and Colombia selections (available in practical soft pack formats) are standing out for their highly appreciated aromatic profiles and their refined, distinctive packaging, combining elegance and recognizability.
Behind these great international achievements are, first and foremost, our people. A motivated team whose passion and expertise have been crucial in conveying the brand’s values in a competitive environment like Asia.
“The success of this experience is the direct result of the commitment of our employees,” emphasizes Arianna Zanetti. “It is thanks to their dedication that we are able to bring authentic Italian coffee culture to the world, sensitively adapting to local tastes through excellent products that tell a story of quality and innovation.”
With this participation, Hausbrandt reaffirms its role as an ambassador of Made in Italy, capable of combining historical tradition and global vision through a constant presence in the most prestigious locations around the world.
