“A coffee-time moment” expands its offering for the home channel with four new blends and the introduction of new flexible packaging: the Soft Pack line in 200g format, featuring an exclusive Hausbrandt selection, designed for enjoying excellent coffee at home, anytime.
A special bag, designed to preserve the excellence of the botanicals, aromas, and all the sensory nuances, and to accommodate the fresh, freshly roasted and ground coffee, thanks to the presence of a special one-way aroma-preserving valve.
With its new packaging, Hausbrandt celebrates each blend in a complete sensorial experience. The aesthetics and color palette are designed to evoke nuances of flavor and aroma, while the iconic red moka pot on a beige background ensures immediate brand identification. The contrasting glossy and matte finishes not only capture the eye but also offer a pleasant, velvety feel, for a fully perceptible elegance.
The new Hausbrandt offering consists of four premium blends—Espresso Crema, Moka, Filter, and Decaf—in exclusive packaging inspired by the world of coffee. Warm, enveloping colors evoke different sensory profiles and guide the choice of different grinds and preparation options, offering maximum customization in tasting.
Whether you choose a moka pot, Chemex, V60, espresso extraction, or French press, the “A coffee-time moment” Soft Pack line suggests the most suitable blend, capable of evoking the most memorable sensations and experiences.
The different grain sizes offer everyone the opportunity to savor coffee according to their own ritual and preferences. An embrace, a memory, an expectation, a dream, ignite emotions and inspire moments to be lived and celebrated.
As the aroma unfolds and the flavor envelops the palate, each blend confirms its promise: the thrill of indulging in an extraordinary and unique coffee.
Espresso Crema: Full-bodied and strong, it stands out for its intense aroma of toasted bread enriched with notes of tobacco and dried fruit. A blend of Arabica and Robusta, it captivates with its creamy elegance;
Moka: Intense and persistent, it is a coffee reminiscent of the sweet fragrance of freshly baked cookies, with notes of chocolate and spices in the aftertaste that make it irresistible;
Filter: Ideal for filter or French press preparation, it has a balanced, biscuity aroma enriched with notes of honey and dried fruit, the result of a sweet and enveloping wait;
Decaf: Sweet and delicate, it is a decaffeinated coffee with a velvety body that stands out for its fruity aroma with hints of chocolate. Unforgettable aromas and flavors that make every day special, from the moment you wake up until the evening.
Hausbrandt dedicates its new Soft Pack line to those who love domestic rituals, the gestures that create small moments of pleasure, from the anticipation of the aroma to the most extraordinary tasting experience, to those seeking “A coffee-loving moment.”
The 200g Hausbrandt Soft Pack “A coffee-time moment” line is available from October 1st in the retail channel, in company stores, and on the Hausbrandt e-commerce site.
