“A passing of the baton that represents much more than a generational change: a relay race in which we run together with the same spirit and vision to achieve new goals, building on the legacy of the results achieved under the leadership of my father, Martino Zanetti. A present that enhances the journey accomplished and provides opportunities for the future,” says Arianna Zanetti. “Hausbrandt aims to be a company in continuous growth and evolution, one that sprouts, flourishes, and generates value.
This evolution was strongly desired by Martino Zanetti, aware of the need to combine the tradition and corporate values of the past and present with the challenges of the future. The visionary entrepreneur, who moved the Hausbrandt brand from Trieste to Nervesa della Battaglia in the 1980s, remains a pillar and essential reference figure for everyone as president of the Hausbrandt Foundation, which represents the driving force behind the company’s development and promotes the company’s cultural identity.
Act with Resilience in a constantly evolving global context, to continue strengthening and perpetuating core values; ensuring positioning standards; and improving corporate welfare. These are the objectives of the new Governance. The underlying theme is to continue to enhance human resources, their training, and their personal and professional growth, so that achieving the company’s objectives and project is perceived as a shared goal. Instilling in employees a sense of shared responsibility, while growing professionally in an environment where they can contribute and feel part of the company’s success. The Group has always had a strong presence of women, a hallmark of a rewarding and forward-thinking company capable of offering growth, career advancement, and improved work-life balance.
Despite this challenging period, Hausbrandt has chosen to invest in adapting and meeting changing consumer habits and tastes, opening up to new distribution channels, thanks also to recent organic and Fairtrade certifications and ongoing research to make products more sustainable: today, the approach to the domestic world is closer.
In recent trade missions abroad, In Europe and the Middle East, Arianna Zanetti has been able to experience firsthand the new needs of young consumers, especially those of younger ones, perceiving the need to implement strategies aimed at satisfying the changing consumption habits of an increasingly knowledgeable target audience.
Young, well-traveled, and always on the lookout for trends, they love to combine the pursuit of innovation with tradition, recognizing its essential role in the evolution of culture and high quality in domestic products.
Coffee accounts for nearly 80% of the business, but thanks to Theresianer beer, Col Sandago wines, and Martin des Orsyn Champagne, the Group offers a complete and diversified offering, with a forecast turnover of just over €100 million by 2025.
About Hausbrandt Group
Hausbrandt Group represents excellence in the high-quality beverage sector, ranging from coffee to fine wines, from beer to spirits and champagne. Born from the experience and prestige of the Trieste-based Hausbrandt coffee brand in 1982, the Group, thanks to the vision and foresight of Martino Zanetti has gradually integrated other key brands, such as Col Sandago wines, Theresianer and Zerocinquanta beers, and Martin des Orsyn Champagne, establishing new production facilities and building a harmonious group of businesses united by the same passion for quality and originality.
Integrity, respect, innovation, commitment, teamwork, and responsibility are the principles that define the Group’s operations and its relationship with the world. Guided by solid values, the Group combines tradition and research, offering products that express Italian excellence and meticulous care in every phase of production.
Committed to environmental and social sustainability, the Hausbrandt Group promotes responsible practices and an ethical approach to work, aiming to create authentic pleasure experiences that celebrate the art of drinking and the culture of taste.
