After the Fashion and Design Weeks, the MWW represents Milan’s third major international event promoting Made in Italy excellence. The MWW is back with a rich program of new events that bring the world of wine to the center of Italy’s most vibrant metropolis. Ponte1948, together with the Prosecco DOC Protection Consortium and Mediasei, will also be present at the 2025 edition with three different formats:
4-12/10 from 7:30 PM to 11:00 PM
TORRE BRANCA PROSECCO DOC EXPERIENCE
Location: Torre Branca
Built in the 1930s, it is Milan’s landmark in the clearing of Parco Sempione. Designed by Gio Ponti, the tower is considered a true work of art, “in which modern architecture and cutting-edge technology meet.” Slender and transparent, a true architectural challenge, it was erected in record time, in just two and a half months in 1933, for the 5th Triennale Exhibition, along with six large temporary “isolated arches” designed by Sironi. Milan thus acquired the European exclusive for a “triennial international exhibition of modern decorative and industrial arts and modern architecture.” For Milan Wine Week 2025, the 100-meter-high panoramic hall will be dedicated to Prosecco DOC and open to the public for an immersive experience combining culture, design, and wine. During all nine days of the event, it is possible to purchase a ticket for access to the Branca Tower, including a guided evening tour (special opening) and a Prosecco DOC tasting featuring the finest labels, including the award-winning Ponte1948, and an aperitif buffet.
October 7, 8:30 PM to 11:00 PM
EXCLUSIVE PROSECCO DOC DINNER
At: Dazio di Ponente
An exclusive event on the first floor of DAZI MILANO at Arco della Pace, within a historic building decorated in a contemporary style, with a limited guest list of 30 international Head Sommeliers. This will be a networking opportunity for industry professionals to highlight the glamorous side of the product. The evening will begin with a welcome aperitif featuring a glass of Prosecco DOC. Guests will then enjoy a seated three-course dinner: each dish will be paired with a different type of Prosecco DOC. After dinner, Prosecco DOC-based cocktails will be served at the cocktail bar on the ground floor of the Dazio. Here, too, Ponte1948 bubbles will be among the evening’s highlights.
October 11-12, 10:00 AM to 7:00 PM
I FEEL GOOD. Live Longer and Better
Now in its third edition, I FEEL GOOD is an event organized in collaboration with the media brands Donna Moderna and Starbene at the Fondazione Catella, located at Via Gaetano de Castillia 28 in Milan, and this year dedicated to the theme of Longevity. A weekend dedicated to wellness with a variety of events and activities: medical consultations, meetings, workshops, tastings, entertainment, yoga and fitness classes. “Live Longer and Better” is an invitation to discover how every choice, every product, and every moment of self-care can be a step toward a richer, healthier, and more fulfilling life. It demonstrates that feeling good is natural and that, together, we can build a future of well-being that lasts. I FEEL GOOD is a celebration of this philosophy, offering tools, knowledge, and experiences to begin or continue the journey toward quality longevity. Certified sustainable in 2023, these themes have always been part of the DNA of Ponte1948, the event’s wine partner with its now-famous Prosecco DOC Extra Dry Organic.
