Prosecco Cycling for the environment: presented in Valdobbiadene the art installation The Last Drop

Prosecco Cycling for the environment: presented in Valdobbiadene the art installation The Last Drop
On display in the town hall is the work created by master artist Mario Castellese to raise awareness on the issue of climate change and the protection of water resources. Massimo Stefani: ‘Great events are a world showcase for the territory, but they also represent an extended community that is attentive to social responsibility’. Mayor Luciano Fregonese: ‘Network between public and private to tackle the climate emergency’.

Prosecco Cycling pedals for the environment and launches initiatives that enrich the territory and define new goals. Today, at the town hall in Valdobbiadene, the work created by master artist Mario Castellese was presented to raise awareness of the issues of climate change and the protection of water resources.

Created by the Sicilian-born artist on the initiative of Prosecco Cycling and with the collaboration of the Consorzio di Tutela del Conegliano Valdobbiadene Prosecco Superiore Docg, Amorim Cork Italia, Vivai Cooperativi Rauscedo and Latteria Soligo, “L’Ultima Goccia” – this is the name of the work – is an artistic installation of symbolic value, made with sustainable materials: a drop of water, so perfect and harmonious, is what life is generated from.

In anticipation of a 20th anniversary edition that promises to be spectacular next 1 October, Prosecco Cycling therefore continues to pursue the goal of full environmental sustainability. An undeniable goal for an event rooted in the territory and increasingly international.

Last 30 September, on the eve of the 2022 edition, Prosecco Cycling brought together in Follina the representatives of two of the most popular cycling events on the planet, the TD Five Boro Bike Tour in New York and the Cape Town Cycle Tour, to sign a memorandum of understanding, unique in the world, which defined the objectives of sustainable development and careful attention to the protection of environmental resources: water, so precious and increasingly rare, in the first place.

“Great events are a world showcase for the territory, but they also represent an enlarged community that has a social responsibility,” commented Massimo Stefani, executive manager of Prosecco Cycling. “Our commitment to environmental sustainability goes precisely in this direction and unites us with other cycling events of global resonance.

‘Massimo Stefani and Prosecco Cycling,’ added Luciano Fregonese, the mayor of Valdobbiadene, flanked by representatives of the other municipal administrations in the area, ‘continually stimulate us with reflections that go beyond the sporting event to embrace broader issues that concern the future of our communities. An important lesson comes from Prosecco Cycling: it is not enough for the event to be sustainable; we need a different vision, the ability to network between the public and private sectors, involving public administrations and companies to tackle the climate emergency with concrete and far-reaching actions’.

Prosecco Cycling and the Municipality of Valdobbiadene emphasise the support offered by the initiative’s partners. Four realities with a particular sensitivity for environmental sustainability: the Consortium for the Protection of Conegliano Valdobbiadene Prosecco Superiore DOCG, now more committed than ever to carrying out interventions aimed at improving water management in the hillside environment; Amorim Cork, a company that has always been close to the world of art and particularly attentive to saving water; the Rauscedo Cooperative Nurseries, specialised in micro-irrigation systems that make it possible not to waste even a drop of the precious element; and the Soligo Dairy, which has managed to optimise water consumption thanks to continuous investments in the technology of its production plants. Representing the four entities at the Ultima Goccia presentation were Elvira Bortolomiol (Consorzio di Tutela del Conegliano Valdobbiadene Prosecco Superiore DOCG), Carlo Veloso Dos Santos (Amorim Cork Italia), Daniele Cecon (Vivai Cooperativi di Rauscedo) and Marco Tappari (Latteria Soligo).

For Prosecco Cycling, the presentation of the art installation ‘The Last Drop’ was also an opportunity to launch the ‘Together’ project. To each municipality of the Unesco World Heritage hills, with reference to the Core zone and the Buffer zone, an artistic painting will be dedicated, again created by master Mario Castellese, in which the landscape, historical and cultural peculiarities of each centre will be represented. While the centres of the Commitment zone will be included in a single work representing all the municipalities that have supported the path towards Unesco recognition of the hills of Conegliano and Valdobbiadene.

The paintings will become part of the artistic heritage of each single administration. The works, joined together in a circular form, will also be able to create a single large artistic representation that will tell the story of the territory of the hills of Valdobbiadene and Conegliano, with its environmental, historical and cultural peculiarities, at fairs, ceremonies and international events.

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