The 28th edition of the Primavera del Prosecco Superiore, which will take place from March 18 to June 11 in the Conegliano Valdobbiadene Prosecco Superiore area, was presented on March 9 in Venice, at the headquarters of the Veneto Regional Council. The aim: to tell the cultural and gastronomic itinerary of the Alta Marca, i.e. the villages and vineyards from which the famous wine is produced. The press conference, organised by Regional Councillor Tommaso Razzolini (Fratelli d’Italia), was opened by Vice-President of the Veneto Legislative Assembly Nicola Finco (Lega-LV), flanked by Giovanni Follador, Coordinator of the event, and Diego Tomasi, Director of the Consorzio di Tutela del Conegliano Valdobbiadene Prosecco DOCG, Marina Montedoro, President of the Association for the Heritage of the Prosecco Hills of Conegliano and Valdobbiadene, Isidoro Rebuli, President of the Prosecco and Wine Route of the Conegliano Valdobbiadene Hills, accompanied by representatives of the various economic categories, as well as representatives of the local and territorial administrations.
“We are talking about a wonderful territory that has been kept intact even from a town-planning point of view,” Vice-President Finco recalled, “and which has received such a prestigious recognition as that given by Unesco, which has included the Prosecco Hills of Conegliano and Valdobbiadene in the list of World Heritage Sites in 2019. In the course of time, therefore, the Veneto region has been further enhanced: the attraction of our region is no longer mainly linked to beaches, mountains or historical cities; the offer has expanded, for example, and this is the case, to the Hills and food and wine, to an area with a vocation for wine production and to the producers of this particular area. It is fundamental, therefore, to protect our products and our territory, even in the face of initiatives, for example those coming from Europe, that tend to undermine the framework of traditions linked to agriculture, the fruit of work inherited from our fathers and which we are called upon to carry forward. The Primavera del Prosecco Superiore is characterised by a message, which is that of producing well under the banner of quality: behind a bottle of wine there is often the entire history of a family and a business that, and this is the case, has created a very strong economic and tourism driver’.
“I decided to propose the presentation of the Primavera del Prosecco Superiore in the institutional seat of the Veneto parliament,” stressed Councillor Razzolini, “because I believe it is fundamental to give further lustre to our territory and our products, which are already known all over the world. The Primavera del Prosecco Superiore is the fruit of the intuition and enlightenment of its creators who, almost thirty years ago, agreed to organise a series of exhibitions dedicated to the promotion of wine, other typical products and the enhancement of such a special territory. Thirty years later, after the recognition in 2009 of the DOCG and the inclusion in 2019 of the Hills in the list of World Heritage Sites, it is clear that those who attempted to promote an event like the Primavera del Prosecco back then actually had very long sight. And today’s important results must be defended and preserved in the future”.
“The 28th edition,” recalled event coordinator Giovanni Follador, “will be characterised, starting on 18 March, by 17 wine exhibitions that will involve 1,500 volunteers, for a tourist flow estimated at between 350 and 400 thousand presences. It will be characterised by the 9th Fascetta d’Oro wine competition, the first and only national competition dedicated exclusively to Conegliano Valdobbiadene and its excellent wines; the Cantine Green award, in collaboration with the Consorzio Agrario di Treviso e Belluno, dedicated to the wineries that have made at least one of the company processes in the Prosecco DOCG production area more sustainable, from an environmental and economic point of view; the celebration of the 2nd Regional Day of the Colli Veneti, on Sunday 26 March, during which the Wine Exhibitions will offer guided tours, excursions and tastings; the ‘Prosecco Guest Card’ to be distributed to those staying at least one night in the area, handed out by the accommodation facilities that adhere to the initiative and by the IATs in the area’.
“The 2023 edition of the Primavera del Prosecco Superiore,” recalled director Tomasi, “coincides with the 60th anniversary of the Consortium, with a production of 103 million bottles on 8 thousand hectares, numbers that demonstrate the maturity achieved and the meeting between supply and demand, with an 8% increase in value, an increase also deriving from the recovery of Horeca in the post-pandemic period, particularly abroad (the United Kingdom, Germany, Switzerland and the United States above all), a balanced situation that requires us to accept the challenges of the future; for example, those of climate change: there are 2,000 hectares at risk, where it is difficult to get water and equally complex to open wells, and our Green Academy, an incubator of new projects, has already drawn the first conclusions, i.e. the risk of repeating every 4 years a vintage like that of 2022; a further challenge is represented by the tourist attractiveness of the area, with our wine at the centre of this opportunity: the Wine Tourist Lab, is working on the product, the landscape and the territory, with a view to a quality welcome; another challenge is to create a sense of belonging and community, also among the younger generations, and in this sense the Young Club is working, which brings together young people, about 80, aged between 20 and 35, who will meet every six months to organise an annual event closer to the young”.
The presentation was closed by President Montedoro, who recalled the role of ‘Venice, the cradle of the Veneto region, which has made us known all over the world: in a medium-term vision, the 2026 Olympic appointment sees our territory as a link between the Lagoon and the Dolomites, in a strategic position for the future,’ and Isidoro Rebuli, who renewed the need to ‘Raise the level of the tourism proposal: our territory is in the moment of being able to choose what it wants to be, and we must be aware that we can bring a certain type of tourism to the territory, a shrewd tourism, not mass tourism, but quality tourism’.