Theresianer announces the debut of its new half-litre format

In 1766, Empress Maria Theresa of Austria granted the first licence to a brewery in Italy, which settled in the ancient Theresian village that was named after the sovereign. An adventure of wisdom and dedication that Theresianer resumes today, over two hundred years later, at its plant in Nervesa della Battaglia in the province of Treviso, an excellence in the Italian brewing scene and in some ways “the smallest of breweries” in Italy.

Theresianer’s focus on the most contemporary restaurant experiences leads, in this early 2024, to the debut of the new Mezzo Litro format. Refined and suitable for consumption in the finest establishments, it once again demonstrates Theresianer’s ability to anticipate and interpret the most innovative trends in the off-trade.
Mezzo Litro is dedicated to four characteristic unfiltered Theresianer beers: Premium Pils, Wit, India Pale Ale and Bock.

In fact, the taste journey of Theresianer Mezzo Litre unfolds through these different beer expressions: PREMIUM PILS, a beer with a dry flavour and an unmistakable persistent but delicately pleasant bitter note. WIT, fresh and sweet at the same time, with a distinctly fruity flavour and aromas of banana, pear and cloves. INDIA PALE ALE, a beer with a pronounced but balanced bitterness, a strong flavour accompanied by an explosive aroma of citrus fruits and flowers. BOCK, the low-fermentation beer that perfectly follows the German style that gives it its name, amber-coloured, dense with a marked malty character.

The tale of the new contemporaneity of the Theresianer universe continues, where taste and quality give life to distinctive beers that are the result of expertise and skilful use of raw materials, now contained in a new dress and format with a distinct personality. The new half-litre size thus expands the Theresianer range, which, while remaining faithful to its historic tradition, takes a contemporary route, always landing in the safe harbour of quality.

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