Great journeys need safe harbors
Theresianer announces debut of new Mezzo Litro format
In 1766, Empress Maria Theresa of Austria granted the first license to a brewery in Italy, which settled in the ancient Theresian village that was named after the sovereign. An adventure of wisdom and dedication that Theresianer resumes today, more than two hundred years later, at its plant in Nervesa della Battaglia in the province of Treviso, an excellence in the Italian brewing scene and in some ways “the smallest of breweries” in Italy.
Theresianer ‘s attention to the most contemporary restaurant experiences leads, in this early 2024, to the debut of the new Mezzo Litro format. Refined and suitable for consumption in the best establishments, it once again demonstrates Theresianer’s ability to anticipate and interpret the most innovative trends in the out-of-home.
Mezzo Lit ro is dedicated to four distinctive unfiltered Theresianer beers: Premium Pils, Wit, India Pale Ale and Bock.
In fact, the taste journey of Theresianer Mezzo Litro winds its way through these different beer expressions: PREMIUM PILS, a dry-tasting beer with an unmistakable lingering but delicately pleasant bitter note. WIT, fresh and sweet at the same time, with a distinctly fruity flavor and the scents of banana, pear and clove. INDIA PALE ALE, a beer with a pronounced but balanced bitterness and a strong taste accompanied by an explosive aroma of citrus and flowers. BOCK, the low fermentation that perfectly follows the German style that gives it its name, charged amber, dense with a marked malty character.
The tale of the new contemporaneity of the Theresianer universe continues, where taste and quality give life to distinctive beers that are the result of expertise and the wise use of raw materials, now contained in a new dress and format with a distinct personality. The new Mezzo Litro size thus expands Theresianer’s offerings, which, keeping faith with its historic tradition, takes a contemporary route, while always landing in the safe harbor of quality.
