Thanks to the collaboration between Sky Brand Solutions, the Sky Media department, and Endemol Shine Italy, Latteria Soligo becomes the official partner of the new season of MasterChef Italia.
Starting from Thursday 12 December, the exclusive agreement with Endemol Shine Italy will bring the products of the historic Latteria Sociale to the most famous kitchens of Italian television, within the Sky Original show produced by Endemol Shine Italy.
The production of MasterChef Italia has chosen the quality of the Traditional STG Soligo Mozzarella and, above all, of Soligo Milk, a natural source of iodine. In particular, the latter will be used constantly throughout the new season of the prestigious cooking show, which will debut on Thursday 12 December at 9:15 pm exclusively on Sky Uno and in streaming on NOW, always available on demand and visible on Sky Go. Soligo milk will become a real protagonist of the Masterclass.
Soligo products will be used by aspiring chefs in all episodes and outdoor tests, and will also find a permanent place in the refrigerator-display cabinet inside the MasterChef Italia pantry.
“We welcome this news with great satisfaction,” said Lorenzo Brugnera, President of Latteria Soligo. “This partnership represents a meeting between two excellences: MasterChef Italia and Latteria Soligo. Our milk, healthy, complete and QV (Verified Quality) certified, comes from a quality supply chain that puts animal welfare and the natural perfection of the product first. A special thank you goes to our Producer Members, because without them this result would not have been possible.”
“It is a great emotion and I thank the staff of Sky and Endemol Shine Italy for choosing us,” added Marco Tappari, Marketing Director of Latteria Soligo. “This achievement is the crowning of a dream for those who work with passion and dedication at Latteria Soligo, making our products special not only for their quality, but also for the sustainability they represent. This is the true Cooperative Spirit.”
The collaboration between Latteria Soligo, Sky and Endemol Shine Italy will not end with the broadcast of the edition of MasterChef Italia. The partnership will continue in social media campaigns, where official photos of the television production will be used.
