FEBRUARY 18, 2019
ARTICLES | RELEASES
From Italy to China, a trail of awards in the name of Carpenè Malvolti
The sparkling wines of the historic winery awarded by Luca Maroni and the China Wine & Spirits Award 2019
From Italy to China, many awards for Conegliano Valdobbiadene Prosecco Superiore D.O.C.G. of Carpenè Malvolti. After the significant affirmation as the Best Prosecco of the Year at “1868 Cartizze” Valdobbiadene Superiore D.O.C.G. in the Yearbook of the Best Italian Wines by Luca Maroni, the style and elegance of the Carpenè Malvolti selections have also won over the jury of the China Wine & Spirits Awards 2019.
This last competition in fact awarded the “1868 Cartizze” and also the “1868 Extra-Dry” and the new entry on the market “1924 Prosecco” with the Gold Medal.
“We have recently concluded the year of the 150th anniversary – comments Rosanna Carpenè – and the celebrations of 2018 have already projected us to new challenges, always in the name of our mission” to share history to determine its future “. And what better way to reach the 151st stage than to be able to boast such prestigious national and international awards. The year of the 150th Anniversary led us to share numerous celebratory events with the Asian Market, where we presented the “1924 Prosecco” for the first time and find it today in the list of wines awarded with the Gold Medal at China Wine & Spirits Award 2019 is a great satisfaction that fills us with so much pride “.
The result achieved in the Chinese competition is a further proof of the esteem of this market for Carpenè Malvolti, being the Asian market in which it has been present with significant performances for over ten years, thanks also to the fruitful collaboration with one of the most established Importers and a rapidly growing economy.
The presence of the brand on this market, however, has ample potential for further development, above all thanks to the promotional activities conducted together with the Istituto Grandi Marchi – of which Carpenè Malvolti is pleased to be part – as part of the “Italy in China” project, which in 2018 brought a delegation of journalists, sommeliers, influencers and opinion leaders from the Celeste Empire to Conegliano and the historic winery.
With more than half of the turnover achieved thanks to exports to over 60 countries of the five continents, Carpenè Malvolti has set itself as the ideal interlocutor for this promotional project and the visit made to the winery by the aforementioned delegation has certainly raised the growth potential of the brand in China, particularly sensitive to everything that represents the Italian Lifestyle.
At the same time, the recognition given by Luca Maroni in the homonymous Yearbook of the Best Italian Wines 2019 for the “1868 Cartizze” was an important confirmation; awarded as the Best Prosecco of the year, it represents the top of the qualitative pyramid of the D.O.C.G. and one of the most important sparkling wines produced by Carpenè Malvolti. The award ceremony took place in the Salone delle Fontane of the EUR on February 14 and was the prelude to the traditional tasting open to the public, which until Sunday 17 February will accompany the event in which the “1868 Brut” are also the protagonists in addition to the awarded wine. , the “1868 Extra-Dry”, the “1924 Prosecco” of Conegliano Valdobbiadene Prosecco Superiore DOCG and the Grappa in the area dedicated to the famous distillate, with the “1868 Grappa da Prosecco Finissima”.